Facebook Pixel is Facebook’s tracking system that can install on our website. When people visit the website, clicked to view products, or order products on the website, it will collect usage data and send information into the system.
Wishing your online business to be successful, it’s is essential that business owners should know Facebook Pixel. It allows business owners to get usage data of website visitors from Facebook, which some of you may be heard of. However, most people still do not know what Facebook Pixel is and how important it is to sell things online. Let’s get to know better with DIGITORY.
What is the Facebook Pixel?
Facebook Pixel is Facebook’s tracking system that can install on our website. When people visit the website, clicked to view products, or order products on the website, it will collect usage data and send information into the system. Besides, it lets us know what actions are taking place. After people see and click on Facebook ads, we can take advantages from the recorded information for online marketing plan.
How important is Facebook Pixel?
- Collect insight data
It collects data on how visitors visit our website, such as What people clicked to see? What products have the most traffic? How many people will order products? Or even if customers add products to cart but not check out. Therefore, business owners can use insight data to analyze customer behavior and website analysis to know what should be improved. For example, add “call to action” to increase customer engagement, including measuring ads performance to plan, modify various strategies more effectively.
We can use data that it has recorded for re-targeting. We can also set up Facebook ads to show the groups of people who have clicked to revisit our website. It will stimulate the demand for purchasing. Retargeting can also be used to adjust promotions offered only to a group of people who have already clicked on the website.
- Create the Custom Audience
We can use the data to create a Custom Audience to show more direct ads. For example, people who have visited the website or target similar to the group of people who have visited our website (Lookalike Audience).
How to create Facebook Pixel
- Login into Facebook Business > Enter Facebook Pixel by clicking the Pixel button or search for Pixel in the search box (If you already have a Facebook Pixel, the “Create Pixel” button will not be visible).
- Choose “Create Pixel”
- Enter the desired name (an advertising account can have only one) and input our website.
- Press the “installation”, which we can choose to install by ourselves Or if you have a code and website expert, you can send email to them.
After that, we will have the tag to keep track of the insight data on our website. Here are the basics of Facebook Pixel that online business owner should know. The method is so easy, and we can do it by ourselves. However, if you are unskilled in making mistakes, you can let an expert helps.
Anyone who is looking for an expert or would like to discuss about the installation, feel free to ask DIGITORY.
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