Twitter is another trendy social media platform in Thailand. Twitter is also a good platform to be added to your online marketing plan, as Twitter has the strength of short-text communication and real-time focus. It helps people to access information more comfortably and faster than other social media platforms.
According to Twitter’s Q4 2019 results, revealed that:
- The number of global daily active users (DAU) is 152 million, increased by 21% over 2018 from 126 million.
- The Monthly User (MAU) totaled 321 million, increased by 3% annually, but down to 5 million from the third quarter.
- While the number of users in Thailand is approximately 12 million, most users aged 16-24 years old. It can be said that social media has a very high number of users, and it is another opportunity to get closer to the millennial audience.
What are you waiting for, let’s get to know what we can do with Twitter Ads:
What are the advertising formats available on Twitter Ads?
There are 4 primary advertising types on Twitter which are text, image, video, and card.
1. Plain Text Tweet
Text advertising with no more than 280 characters
2. Single Image Tweets & GIFs
Single image tweets and GIFs advertising
3. Multi-Image Tweet
Multi-image advertising in one tweet, making an image looks nice according to the image identity.
4. Image Website Card
Image ads that embed links leading to your website are 1:1 and 1:91:1
5. Image App Card
Advertising for application which similar to the Image website card. Just click on the image, it will link to application installation.
6. Promoted Video
Short text advertising video.
7. Video Website Card
Similar to the Promoted Video but Video website Card will run when people click on the video. Then, the link will appear under the video
8. Video App Card
Similar to previous Video advertisements but Video App Card is just a click for installing the application.
There are other ad formats that cannot be done by users. You need to contact an agency partner to let them create a special advertising campaign for you, such as:
9. Conversational Ads
Characteristic ads that include both images and text with a button that says tweet below to encourage more people to click on hashtags. For example, voting between A and B, when pressing the button, there will be a hashtag (#) for us to type text and retweet.
10. Direct Message Card
Create a special card that leads to Direct Message.
11. Promoted Trend
Promote your brand hashtag to be featured on the top spot in the Trending section
12. Promoted Trend Spotlight
Promote your brand hashtag to be featured on the top spot in the Trending section with a big photo to attract more users
The number of Twitter users is increasing significantly year on year. It’s time for you to explore this new market before you are outdated!
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