Digital Marketing Agency in Thailand

SEO Basic – How To Get Ranked On Top In Organic Way

SEO-Search-Engine-Optimization

Many people who do business online want their website to be ranked on Google because it is a place to increase click rates and increase the chances of generating sales. The simple technique that allows our website to rank on Google is to do SEO.

What is SEO?

SEO stands for Search Engine Optimization. It refers to website optimization, including customizing the website’s content to be ranked on Google when searching with the exact keyword, relevance, or following the keyword that we define. Without making any advertising purchases, the advantage of doing SEO is that it builds credibility without costs.

SEO Checklist

1. Good quality website

SEO starts from adjusting the structure of the website to meet the guidelines set by Google starting from:

  • Sitemap is easy to understand.

Sitemap is a website’s layout that allows website visitors to visit what pages our website has or how to click to access the pages? Structuring the website to be easy to access and have links on every page will help Google’s algorithms collect the information on our website easier.

  • Keyword should be in the website name and every URL.

The website name should be consistent or consistent with the business’s brand name. Besides, every URL should contain the keyword that we want to SEO, preferably using English rather than numbers or Thai, to facilitate the work of Google in data collection and processing.

  • Mobile friendly

Nowadays, most people use their mobile phones. Therefore, improving the website to support display on mobile phones will have a better result and create a positive experience for users. It is also beneficial for SEO as the system always selects the websites that support mobile display to rank better.

  • Website Loading speed

This is another essential element that should not be overlooked as Google values a positive user experience. If our website loads slowly or too long May cause users to press off our website first. This results in our website being cut down. We can fix the basics, such as uploading a suitable image, not too large in size, etc.

  • Website security

Websites to be ranked on Google must have HTTPS installed to help keep its users safe. Most web hosting services have this service, but if our website doesn’t have it yet, it can be installed for free. After SSL is installed, our domain will change from HTTP to HTTPS immediately.



2. Good quality contents

  • Create useful contents

Google’s core principle is to process results that are relevant or in line with user needs. Therefore, we should create content that meets our needs. It is useful to users Rather than content that focuses on selling products alone; for example, if we sell herbal shampoo, it should have content that educates about how to care for hair and scalp or techniques to take care of lose hair, etc.

  • Contains related keywords

The key to content creation has keywords that are relevant to what people are searching for. Then, match with products or services should include keywords in the title and the first paragraph of articles. They should be present in every paragraph, appropriately scattered in different sections of the report. Besides, you should name the illustration with related keywords as well to increase your chances of being ranked on Google

  • Well website structured, using proper keywords

Even though having a keyword is essential for SEO. Adding too many keywords that you don’t know about can make Google considered spam. We can install the plugin or other tools such as Yoast SEO (in the case of WordPress) to help calculate your keywords’ suitability.

In addition, the article should be structured so that it is easy to read, such as large headlines, subheadings, and putting bold words to facilitate both the readers and the system of Google as well.



3. Increase the number of people visiting the website.

  • Using Backlink

Backlink can link to other websites, such as giving credit or referring information from various websites. A backlink can also generate traffic on the website. When more people visit our website, it will affect the ranking in the search because Google will see our website as a quality site that people talk about and click to visit.

Interestingly, doing a backlink has some precautions. If we create a backlink on a website that does not have quality, our website ranking score will also decrease. Therefore, it is wise to choose a website that has a higher ranking than your own website for backlink building


Currently, you know the basics of SEO in order to make the website rank on Google, don’t forget to apply it to your own website. This is only a basic SEO principle. If you want to know more details, you can ask from DIGITORY.

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