YouTube Advertising is another popular channel because it builds awareness and recognition as well. Besides, there are many types of ads on YouTube to choose from to comply with each ad purchase’s objective. Anyone interested in buying ads on YouTube but still doesn’t know how many, you can start learning with DIGITORY.
YouTube Advertising formats are as follows:
- In-stream ads
- Out stream ads
- Masthead ads
- Non-video Ads on YouTube
- In-stream Ads
This is an advertisement that will appear before, during, or after another video. Viewers can skip the ad after 5 seconds. Also, Ads can be shown on Google’s partner websites, applications, and display networks.
CPV (Cost Per View) ads will be charged when viewers watch your video for 30 seconds or complete the video. In case of shorter than 30 seconds or interacting with your video, there will be advertising charged. In addition, CPM (Cost Per Thousand Impression) is based on 1,000 ad impressions, which is suitable for increasing leads, website visits, brand awareness, reach products, and brand consideration.
A 15-second (or shorter) non-skippable in-stream ad appears before, during, or after other videos. Ads can be displayed on websites, applications, and display networks that are partnered with Google.
Besides, CPM (Cost Per Thousand Impression) is charged based on 1,000 ad impressions, ideal for communications that require viewers to see the entire message without skipping your video, following the objective of brand awareness and reach
Video discovery ads
It is an ad that contains a thumbnail from the video along with some text to attract viewers to click to watch the ad video. Besides, the video size will vary depending on where it is displayed. Discovery ads appear on the Search Results Page, the relevant YouTube video viewing page, and the YouTube home page for mobile impressions.
There is an actual advertising fee. You’re billed only if viewers choose to view your ad by clicking on a thumbnail. Suitable for product and brand consideration purposes.
It is an advertisement that cannot be skipped. There are 6 seconds (or shorter) and appear before, during, or after other videos viewers can click on a link to enter the website. Or a full advertisement Ads may be displayed on Google’s partner websites, applications, and display networks.
CPM (Cost Per Thousand Impression) is charged based on 1,000 ad impressions, suitable for advertising that wants to reach a broad audience with short, memorable messages regarding brand awareness and reach objectives.
2. Out-stream ads
It is an ad that will only display mobile phones and tablets. The ads will appear on Google partner sites and applications, but not on YouTube. Besides, video ads will automatically play muted. Then, viewers can press to play the video sound.
CPM (Cost Per Thousand Impression) is charged as calculated based on 1000 ad impressions and is only charged when someone plays the video for 2 seconds or more, suitable for building brand awareness and reach.
3. Masthead ads
It is a featured video ad that will appear on top or as the first video on the YouTube home page. The video will automatically play without sound. Viewers can click Unmute. Masthead ads are only available for bookings made through a Google sales representative.
Suitable for building brand awareness and exposure. When you have a new product launch or want to reach a large audience in a short period, there is a CPD (Cost Per Day) or CPM (Cost Per Thousand Impressions) ad charge, which can be inquired from the Google advertising team to know the estimated ad rates and target campaign impressions.
4. Non-video Ads on YouTube
Display ads is an image ad with a short message displayed to the right of the featured video or at the top of the list of recommended videos.
Overlay ads is a rectangular image ad. It normally appears at the bottom of the video being played, overlaying about 20% of the video’s page, displaying only on desktop.
Sponsored cards are ads that will display content that may be related to the video you are watching or you might be interested. You’ll see a card teaser for a few seconds and an icon in the top right corner of the video to view the sponsored card.
YouTube advertising is another interesting online marketing channel with a diverse variety, where we can choose the format of the YouTube ads to be consistent with the purpose of each ads purchase.
For anyone who is interested in advertising on YouTube but still has no expertise or do not know what kind of advertising should be used, you can consult with partners of Go Online.
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- Work as a Team: We work as a team and always exchange ideas with each other just like it’s our own business.
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