LINE Ads Platform, an advertising buying platform on LINE that is suitable for quickly building brand awareness.
Online marketing is becoming more competitive everyday. Getting your brand to be known or acquiring new customers may not be as easy as before. Nowadays, online business has been overgrowing, and there are oversold people. Besides, online marketing is no longer easy to do because of increasing competition.
Therefore, we have to look for new platforms to market. Today, Go Online has another option that will help business people to advertise through their media. LINE Ads Platform, an advertising buying platform on LINE that is suitable for quickly building brand awareness.
What is LINE Ads Platform (LAP)?
LINE Ads Platform (LAP) is one of the advertising platforms on LINE, which is considered another essential online marketing platform for many businesses. Since it is widely used and ranked among the most popular platforms in Thailand. LAP is visual advertising that will be displayed on LINE Timeline, LINE TV, and LINE TODAY. You can also set the desired budget, similar to Facebook, which is considered a channel for brand awareness, increasing followers, and re-targeting. For this reason, people who have seen the advertisement have a chance to become customers again. Hence, it is one of the online advertising channels, gaining a lot of attention right now.
Why should businesses use LAP?
1. More than 2.5 billion views per month. You can advertise your business on LINE TIMELINE, LINE CHAT, and LINE TODAY.
2. Setting target ads In the LAP platform, there are the following advertising targeting features: Region (region), Gender, Age (age), OS (operating system), Interest, and Audience (targeting).
3. Keeping up the value of audiences with LINE TAG LINE Tags are a function to help manage the collection of user information that comes into the advertisement. It also supports the use of LINE Tags up to 3 formats.
4. Lookalike Audience Create customer groups by using information from the existing customer to expand the base to create new customer groups by referring to existing customers’ characteristics or behavior.
LINE Ads Platform (LAP) Target Groups
Target groups for advertising with LINE Ads Platform can be divided into 5 types:
- Region: Bangkok, Pattaya, Central, South, Eastern etc.
- Operating System: iOS, Android
- Interest: travel, shopping, home and garden, finance etc.
- Gender: male, female
- Age: divided into age ranges such as under 14, 15 – 19, 20 – 24, 50 and over
LINE Ads Platform (LAP) Placements
These ads are placed in different placements on the Smart Channel, in the chat page, the LINE TIMELINE post, and the LINE TODAY banner, where the most effective placements are selected to match the selected objectives and audience. You can also enter buttons. Call-to-action You can link to your application, website, or LINE Official Account to increase your followers.
LINE Ads Platform (LAP) Advertising Objectives
You can select objectives on LINE Ads Platform as follows:
- Reach and Frequency that allow businesses to determine how many people and how often each person can see ads.
- Website Visit to get people to click on the website to see information on brands, products and services.
- Website Conversion allows interested people to visit a product page to purchase a product, where brands can collect information on people who have clicked or bought for future retargeting.
- App Engagement to encourage people who already have the app to use it, such as creating an account, playing games, or making a purchase.
- App Install to enhance people who are interested to download the application.
- Add friends on LINE Official Account (Gain Friends) to attract people who are interested to follow LINE Official Account to send news or promotions.
- Dynamic Product Sale can increase sales with existing customers by showing individual product groups or personalization, which is a product that is selected according to the information of each customer.
LINE Ads Platform (LAP) Bidding Strategy
Moreover, you can choose ads purchase model to suit the objectives of the campaign as follows:
- Impression: Suitable for campaigns that want to create awareness or want people to remember the brand by measuring the result will be Cost per 1,000 Impressions (CPM).
- Clicks: Suitable for campaigns that primarily want to view clicks, such as website visitors or application downloads by measuring the result will be Cost per Click (CPC).
- Gain Friends: Suitable for brands that want to increase followers on their LINE Official Account, the measurement is Cost per Friends (CPF).
If you want to do advertising on LINE Ads Platform, what should you do? Visit Here
You can gain higher sales easily by using LINE Ads Platform. In addition to LINE Timeline, LINE Today, LINE TV will also be space for advertising to create awareness to reach your customers. Furthermore, your ads will achieve the goals you set to grow your target audience, and build the customer base, along with growing your business with experts in Bidding, Run Strategy Campaigns. We have an expert team to look after you throughout the campaign.
Why Go Online?
Our clients said that, we…
- Work as a Team: We work as a team and always exchange ideas with each other just like it’s our own business.
- Easy to Contact: We can communicate through email, LINE Chat, phone calls, or any channels that our clients are accessible.
- Service Mind: We pay attention to every detail that can be improved, and provide advice on expanding your business.
- Certified: Our team has certificates and experts on each platform. We have Facebook Certified Buying & Planning, LINE Certified Coach, Google Ads, and Google Analytics as well.