Google Analytics or GA is a marketing measurement tool that helps to find opportunities for online business owners to reach website visitors behavior to increase sales opportunity and further expanding online business.
Nowadays, online business is growing continuously every year. It would be nice to know how many people visit our website in a day, gender, age, and where visitors live? DIGITORY brings you to Google Analytics. So, what is Google Analytics? and what it does to online marketing nowadays.
What is Google Analytic?
Google Analytics is Google’s service designed to help website owners get real-time statistical information about their website. Google Analytics can be used to analyze various aspects of the website. Whether a channel to access the website, Characteristics of users on the website, User behavior on the website, including traffic statistics on each website page. For this reason, GA helps website owners use these insights to analyze and improve their website journey to increase marketing efficiency even better.
What is Google Analytics and why should we use it?
Google Analytics or GA collects website traffic to help website owners on data analysis to understand user behavior. GA also helps website owners to know their website better through hourly, daily, monthly or even yearly level traffic data. Most importantly, GA is a service available for free so that we can use this valuable information to optimize our business website without cost. Let’s install and use GA in this LINK. If anyone cannot install, you can read the installation instructions HERE. Choosing a broad match suitable for a newly launched business can reach a broad and large target audience.
Google Analytics Highlights
- Easy to install, free of charge.
- Analyze website traffic behavior data quickly and accurately.
- Can be linked to the Google Ads account to analyze the overall picture of advertising.
- Overcome efficiency of marketing strategies to be more targeted to the target customers.
What data can be analyzed?
Google Analytics can analyze data through 4 main reporting groups:
- Audience Report
- Acquisition Report
- Behavior Report
- Conversion Report
Audience Report
Google Analytics is used to analyze website’s visitors’ information in a geographic such as gender, age, city or country of residence, personal interests, and preferences of website visitors. Besides, Google Analytics can tell in-depth details about the brand and device that website visitors use.
Acquisition Report
Acquisition Report displays information about user’s journey to the website. Either it is an Organic channel, advertising channel, social media channel, or any other channels connected to the website. Acquisition Report also analyzes aggregate data about How many new and current users are aware of and reach the website? What campaigns can be reached? In addition, the Acquisition Report also shows visitors’ data on what keyword they are coming from, which is very helpful when deciding on a marketing channel.
Behavior Report
Behavior Report used to analyze data on how our website interacts with website visitors. It also helps to analyze each website page’s traffic behavior, whether the user enters or exits, such as What web pages? How many times does each website page load? How long visitors stayed on the website? The report can tell the average loading speed of each website page as well.
Conversion Report
Conversion Report analyzes the achievement of goals we have set in Google Analytics. For example, registration on the website, ordering, and payment. Conversion Report can also explore the website visitors’ behavior from the beginning of the website work until going through all the steps until the end of the trading process. What is the order of traffic on each website page? And How much time is spent on the web site or the least?
In conclusion,
Google Analytics is an essential tool to collect and analyze data on various aspects of website traffic, including the website’s performance. It also helps website owners use data to improve the website’s content to reach the target group and overcome opportunities for selling products in the future.
However, if some of you do not yet understand Google Analytics, you can apply to the course with DIGITORY. We have a Google Analytics course that teaches both theory and Initial installation, then use it to analyze real data for people who already own a website or use a Google Analytics Demo Account.
If you are looking for a Digital Marketing Institution to help you learn and consult you from the very start!
- Strategic Planning
- Smart Execution
- Excellent Quality of Work
- Strong Measurement
- Reasonable Price
Feel free to contact us at www.digitorystyle.com
We recommend anyone who is interested in learning about Online Marketing Platforms to explore the exclusive workshop from DIGITORY.
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