Google Trends helps to analyze keyword trends by calculating and graphing keyword search volumes on Web Search, Image Search, News Search, Google Shopping, and YouTube Search to see the number of searches for that word over time.
Google is the most popular search engine in Thailand that is not useful to help in searching for various information only because the information in the Google system is also useful for analysis and marketing planning. One of the tools that many people have overlooked is Google Trends, the tremendous digital age Big DATA, a large data warehouse that makes it possible to know Internet users’ trends, behaviors, and interests. It also helps to guide the way in doing business easily for everyone.
Google Trends helps to analyze keyword trends by calculating and graphing keyword search volumes on Web Search, Image Search, News Search, Google Shopping, and YouTube Search to see the number of searches for that word over time. We can define the period, the desired word area, and compare the categories, topics, and search engines as needed.
Google Trends can be accessed for free at https://trends.google.com/trends/
How to Use Google Trends
Putting the keyword “dust” and “coronavirus” in and select the search area in Thailand for 7 days (8 – 13 Jan ’21), the data graph will appear as shown. It can be seen that at the beginning of the week, the word “Coronavirus” is not yet a vast search. Still, when the news spread out, and some people died because of coronavirus, it gives the volume of searching for words. “Coronavirus” is noticeably higher, while the term “dust” has an increased number of searches at first and later decrease.
When scrolling down, you will find Related queries, which will display the search terms that the user has searched for or it is related to the Keyword that we have chosen.
A simple analysis of the data will find that “new” and “case” are the related words that has a high google search volume, so we may increase our market opportunity by selling surgical masks or providing information about things people wanted to know.
Google Trends Usage
- Check Google search trends for products and services to be information for business planning.
- Examine consumer preferences and interests for new products, new brands, or feedback from previous campaigns.
- Use SEO and SEM analysis and planning, learn more HERE.
- Use for planning contents to be in accordance with interests of consumers. Check out some ideas for creating awesome content HERE.
- Compare with competitors, same products or services type in terms of branding awareness, such as our brands and competitors who are more searched for In order to continue to plan to build Brand Awareness.
- Search for market opportunities such as products that are getting attention and trending products.
Moreover, we can use Google Trends to see potential trends in the future to planning effective online marketing plans.
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